Building Narrative Advantage for Technology Companies

Marketing & Communications Leader at the intersection of technology, storytelling, and growth.

Former Head of Communications, Tesla • Ares Management • Silicon Valley Startups

I help technology-driven organizations translate complex ideas into clear, compelling narratives that strengthen positioning, accelerate adoption, and build brand authority.

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Selected Work

Creative work that translates complex ideas into compelling narratives.

Dust to Dust A brand film for K&N Engineering focused on American manufacturing, worker stories, and a more human expression of product credibility. Shadow Drive Performance Hybrid System for Porsche Cars Launch storytelling for a performance hybrid platform, translating technical innovation into enthusiast-facing narrative and market relevance.

About

I lead marketing and communications for technology-driven organizations, translating complex ideas into clear, compelling narratives that drive growth, adoption, and brand authority.

My experience spans high-growth startups and global platforms, including Tesla and Ares Management, where I’ve built and led communications functions at critical moments of scale.

I’m particularly focused on the intersection of emerging technology, storytelling, and strategic positioning—helping companies define who they are, why they matter, and how they win.

Experience

Ares Management

Principal, Marketing & Communications

Tesla

Head of Communications

Silicon Valley Startups

Director / VP Marketing & Communications

Perspective

Retrospective Design Thinking

A framework for understanding how category-defining products balance rational need with emotional desire—and why looking backward is often the key to moving markets forward.

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Resume

Executive Resume

A concise overview of experience across Ares, Tesla, Neato Robotics, Vonnen, Motiv Power Systems, and BoostedGroup.

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Selected Writing

Tesla’s Humble Beginnings A look back at Tesla’s formative years and the conditions that shaped an industry-defining company. The Human Replacement AI Paradox On the tension between automation, augmentation, and how people make sense of AI’s expanding role. Liability Pitfalls in the Peer-to-Peer / Gig Economy A perspective on risk, accountability, and what happens when new operating models outpace old assumptions.

Ideas & Media

Ground Floor Innovation A video series exploring the origin stories, product inflection points, and cultural forces that shape technology. What Is the Origin Story of the Metaverse? Inside the Digital Worlds Changing Everything A look at the ideas and virtual worlds that shaped today’s metaverse narrative. Why Netscape’s IPO Changed the Internet Forever A story about the market event that helped turn the internet into a commercial platform. From Newton to BlackBerry: How Early PDAs Shaped Smartphones Tracing the lineage of handheld computing and the design ideas that foreshadowed the smartphone. Did Steve Jobs Really Steal from Xerox? A closer look at one of Silicon Valley’s most enduring origin myths.

Contact

Let’s connect.