Translating complexity into clear, differentiated narrative

Strategic Communications & GTM Narrative Leader at the intersection of technology, innovation, and growth.

Tesla • Ares Management • Neato Robotics • Mobility & Technology Leadership

I help leadership teams make complex technologies, markets, and strategic priorities clear, credible, and commercially relevant—drawing on unusually deep in-house experience across automotive, mobility, robotics, finance, and emerging technology.

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Selected Work

Creative work that translates complex ideas into compelling narratives.

Dust to Dust A brand film for K&N Engineering focused on American manufacturing, worker stories, and a more human expression of product credibility. Shadow Drive Performance Hybrid System for Porsche Cars Launch storytelling for a performance hybrid platform, translating technical innovation into enthusiast-facing narrative and market relevance.

About

I lead strategic communications, content, and go-to-market narrative for technology-driven organizations, translating complexity into clear, compelling stories that drive growth, adoption, and brand authority.

My experience includes in-house leadership at category-defining automotive, mobility, and robotics companies including Tesla, Neato Robotics, Motiv Power Systems, and Vonnen, as well as enterprise narrative work across Ares Management’s global platform.

I’m particularly effective where emerging technology, executive storytelling, strategic positioning, and commercial relevance intersect—helping companies define who they are, why they matter, and how they win.

Consulting

boostedgroup

Building Markets for Breakthrough Technologies

As founder and principal of BoostedGroup, I work with founders, executive teams, investors, and growth-stage companies on category creation, commercialization strategy, market positioning, brand transformation, product experience, and go-to-market narrative.

The work is designed for moments when a promising technology still needs a clear market, a differentiated story, and a practical path to adoption.

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Selected Experience

Ares Management

Principal, Content, Corporate Marketing (Fixed Term)

BoostedGroup LLC ↗

Founder & Principal | Strategic Communications, Content & Narrative

Neato Robotics

Head of Global Communications

Earlier Leadership Roles

Tesla, Motiv Power Systems, Vonnen, K&N Engineering, Newton Global, Tendo Communications, and others

Perspective

Retrospective Design Thinking

A framework for understanding how category-defining products balance rational need with emotional desire—and why looking backward is often the key to moving markets forward.

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Resume

Executive Resume

A concise overview of experience across BoostedGroup, Ares, Newton Global, Neato Robotics, Vonnen, Motiv Power Systems, Tesla, and other selected leadership roles.

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Selected Writing

Car Hacks & Mods For Dummies A Wiley guide translating automotive technology, modification, and performance concepts for a broad consumer audience. The New Medici If every traditional source of capital says “no,” who funds civilization-scale bets? Precedent The central question of the AI era isn't whether machines can think, but whether they can innovate without precedent. Tesla’s Humble Beginnings A look back at Tesla’s formative years and the conditions that shaped an industry-defining company. The Human Replacement AI Paradox On the tension between automation, augmentation, and how people make sense of AI’s expanding role. Liability Pitfalls in the Peer-to-Peer / Gig Economy A perspective on risk, accountability, and what happens when new operating models outpace old assumptions.

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Ideas & Media

Ground Floor Innovation A video series exploring the origin stories, product inflection points, and cultural forces that shape technology. What Is the Origin Story of the Metaverse? Inside the Digital Worlds Changing Everything A look at the ideas and virtual worlds that shaped today’s metaverse narrative. Why Netscape’s IPO Changed the Internet Forever A story about the market event that helped turn the internet into a commercial platform. From Newton to BlackBerry: How Early PDAs Shaped Smartphones Tracing the lineage of handheld computing and the design ideas that foreshadowed the smartphone. Did Steve Jobs Really Steal from Xerox? A closer look at one of Silicon Valley’s most enduring origin myths.

Contact

Let’s connect.

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