Strategic Communications & GTM Narrative Leader | Executive Storytelling, Content, Brand & Launches
Summary
Senior communications, content, and narrative leader with unusually deep in-house experience across category-defining automotive, mobility, robotics, and technology companies, including Tesla, Neato Robotics, Motiv Power Systems, and Vonnen. I help leadership teams make complex products, markets, and strategic priorities clear, credible, and commercially relevant across executive communications, corporate narrative, content strategy, brand, launches, thought leadership, creative direction, internal communications, and go-to-market storytelling. J.D.-trained and particularly effective in AI, financial services, legal technology, and other complex or regulated categories.
Professional Experience
Ares ManagementPrincipal, Content, Corporate Marketing (Fixed Term)
Sep 2025–Jun 2026
Enterprise-level corporate marketing, communications, and narrative development across a global investment platform.
- Began supporting Ares’ Venture Capital and AI & Innovation groups and expanded into enterprise-level corporate marketing, communications, and narrative development across the global platform.
- Operated at the firm level to shape corporate marketing, communications, content strategy, and narrative across multiple business units.
- Translated complex investment strategies, emerging technologies, and market positioning into clear, differentiated messaging for institutional and executive audiences.
- Partnered with centralized Corporate Communications and Marketing leadership on firm-level initiatives, executive content, thought leadership, and cross-platform narrative alignment.
BoostedGroup LLCFounder & Principal | Strategic Communications, Content & Narrative
2010–Present
Strategic advisory for technology companies, venture-backed businesses, investors, portfolio companies, founders, and executive teams.
- Advise clients across multiple growth stages on corporate narrative, positioning, thought leadership, content strategy, product marketing and launches, investor communications, integrated creative development, and go-to-market storytelling.
- Selected clients include K&N Engineering, BBC Worldwide Americas, ENGIE, and companies across technology, mobility, energy, media, and consumer markets.
- Led go-to-market strategy for BBC’s Top Gear USA television program as part of a global initiative to extend the UK series.
- Developed a carbon-capture visualization platform for Opterra, translating complex industrial and commercial energy data into an accessible customer-facing experience.
- Created award-winning integrated campaigns spanning advertising, film, digital, interactive, print, out-of-home, brand identity, and packaging.
Newton GlobalDivision President and Chief Product Officer (Founding / Interim Role)
Feb 2024–May 2024
Founding product and operating leadership for an ERP and predictive analytics platform.
- Joined at company inception to define product strategy, build the team, and establish go-to-market positioning.
- Combined product, operating, and narrative leadership to translate technical capability into a clear commercial proposition.
Neato RoboticsHead of Global Communications
2021–2023
Repositioned a legacy robotics brand within an increasingly competitive smart-home category.
- Global brand, communications, media, and influencer strategy for a consumer robotics company.
- Contributed to a 75% increase in gross sales and 46% growth in units sold by Q4 2022.
- Reframed product narrative through D9 and D10 launches, exceeding awareness and sentiment KPIs.
- Reduced agency spend by 40% while improving performance through in-house strategy.
VonnenVP, Marketing
2019–2021
Introduced a new performance hybrid category within the automotive aftermarket.
- Defined positioning and go-to-market strategy for a hybrid performance platform for Porsche vehicles.
- Supported investor narrative and Series A fundraising efforts.
- Secured global media coverage and industry recognition including Popular Science Best of What’s New.
Motiv Power SystemsHead of Corporate Marketing
2018–2019
Helped establish early market positioning for electric commercial vehicle platforms.
- Marketing and communications for electric power systems in commercial vehicles.
- Named, branded, and positioned EPIC chassis and core technology platform.
- Supported regulatory recognition (CARB) and IP/trademark strategy.
Early CareerSelected Leadership Roles
Built a foundation in brand strategy, communications, and go-to-market across automotive, consumer products, and early-stage technology companies.
- Director, Corporate Communications — Tesla
- Director of Brand Marketing — K&N Engineering
- Director of Client Services — Tendo Communications
- Interim Marketing Director — DriverSide
- Co-Founder & CMO — Works Motorsports