David Vespremi

Strategic Marketing & Communications Leader | Technology, Finance & Narrative Strategy
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Summary

Strategic marketing and communications executive focused on shaping narrative, positioning, and go-to-market strategy for emerging technology companies. Experience spans AI, robotics, mobility, clean energy, and finance, with a track record of elevating brand perception, accelerating growth, and helping define category leadership.

Professional Experience

Ares Management · Principal, Content, Corporate Marketing
2025–Present
Enterprise-level corporate marketing and narrative development across a global investment platform.
  • Operate at the firm level to shape corporate marketing, communications, and narrative across multiple business units.
  • Initially focused on Venture Capital and AI & Innovation; scope expanded to enterprise-wide corporate marketing and communications, partnering with NYC leadership to elevate firmwide narrative and positioning.
  • Translate complex investment strategies and market positioning into clear, differentiated narrative.
BoostedGroup · Founder & Principal
2010–Present
Strategic advisory bridging early-stage innovation and market adoption.
  • Advised companies across AI, robotics, mobility, and clean energy on positioning and go-to-market strategy.
  • Shaped category narratives and messaging frameworks for both B2C and B2B offerings.
  • Directed initiatives for clients including K&N Engineering, BBC Worldwide Americas, ENGIE, Izmo, and Vonnen.
  • Led North American GTM for BBC’s TopGear USA as part of global expansion strategy.
Neato Robotics · Head of Global Communications
2021–2023
Repositioned a legacy robotics brand within an increasingly competitive smart-home category.
  • Global brand, communications, media, and influencer strategy for a consumer robotics company.
  • Contributed to a 75% increase in gross sales and 46% growth in units sold by Q4 2022.
  • Reframed product narrative through D9 and D10 launches, exceeding awareness and sentiment KPIs.
  • Reduced agency spend by 40% while improving performance through in-house strategy.
Vonnen · VP, Marketing
2019–2021
Introduced a new performance hybrid category within the automotive aftermarket.
  • Defined positioning and go-to-market strategy for a hybrid performance platform for Porsche vehicles.
  • Supported investor narrative and Series A fundraising efforts.
  • Secured global media coverage and industry recognition including Popular Science Best of What’s New.
Motiv Power Systems · Head of Corporate Marketing
2018–2019
Helped establish early market positioning for electric commercial vehicle platforms.
  • Marketing and communications for electric power systems in commercial vehicles.
  • Named, branded, and positioned EPIC chassis and core technology platform.
  • Supported regulatory recognition (CARB) and IP/trademark strategy.
Tesla Motors · Director, Communications
2007
Contributed to early narrative development of a category-defining electric vehicle company.
  • Communications and PR support during Tesla’s early launch phase.
  • Secured brand integrations including Microsoft and Mattel Hot Wheels.

Thought Leadership

Education